I hope you didn’t think that I’d do one post about the awesomeness of YouTube and just leave you hanging. To drive the point home I wanted to ask someone who’s livelihood depends on their ability to leverage YouTube’s video hosting platform. In my video “Leveraging the POWER of YouTube for Your Brand” I mentioned that I was a fan of the world famous sneaker blog NiceKicks.com sudden commitment to producing quality videos and held them up as an example that emerging brands should follow. With that in mind I reached out to Sid Ashford, NiceKicks.com’s Digital Media Director, to get some insights from him on WHY they use YouTube over other hosting platforms, what particular benchmarks they have for viewership, and what kind of equipment he and his team uses to crank out all the high quality videos they create to sneaker fans all over the world to consume. If you want to see all 250+ videos, visit the NiceKicks.com YouTube Channel or follow Sid on Twitter to keep up with that they have cooking on the digital media front. By the way, you should join the Fightin’ Enlightened Mailing List! As the Digital Media Director for NiceKicks.com, what is your specific role for [...]Continue Reading
Yeah, I know I’ve been gone too long but I’m back and feeling really good about the NEW direction of H1GHER LEARNING. And to get things started I’ve decided to interview friend and fellow Southern street culture aficionado, Ivan Andrews from Music City USA aka the Home of The Hermitage aka Cashville aka Nashville, Tennessee. The brand that he co-founded with his friend–over a plate of sushi, natch–is called Sneakers X Speakers and it is FAST becoming one of middle Tennessee’s premier events for sneaker and hip-hop enthusiast. From their first event held in June of 2011, which had almost 500 people in attendence, to their third event which is scheduled to entertain over 2500 patrons this September, it seems as if the sky is the limit for what SXS can become. In this interview we discuss the concept behind the event, how SXS has grown from an attendee stand point, what makes their event different from other sneaker conventions, as well as the IMPORTANT–and very cost effective–ways he and his team have gone about spreading the gospel of SXS. Ivan also discusses some of his plans for future world Tennessee domination! Press play on the widget below to listen to BUILDING THE BRAND: An Interview [...]Continue Reading
Just wanted to pass this along. John Gotty™, the big homie behind one of my favorite websites The Smoking Section, was recently listed on the first “Muve Music Tastemaker” for Cricket Wireless. What’s Muve Music? It’s a mobil…Continue Reading
SC KNOWS is two for two with their latest additions to their ongoing interview series. This time the camera turns toward the Cocaine Cowboy, French Montana before he hit the stage at the Houston stop of Drake’s Club Paradise Tour. In this video,…Continue Reading
My homie Grant of Simply Complicated Apparel and SCKNOWS Media (TEXAS STAND UP!) sent me this video and I had to share it with y’all, especially because before today–no lie–I had NEVER heard Emilio Rojas‘ voice. Not just “I’ve never heard his music“, I mean I’ve NEVER HEARD HIS VOICE. Seriously. Even though he has a crazy internet buzz and a bubbling following (especially overseas) I just never took the time to check buddy out. Plus I feel as if I hang with a group of people that have never diverse tastes in music and not ONE TIME has anyone ever said “Yo, you checked that new Emilio Rojas joint!?!” For whatever reason, his music hasn’t infiltrated my circle of associates yet. After this interview though, I’ll have to Youtube this guy–his comments were very insightful and a breath of fresh air considering that most up-and-coming rappers regurgitate sound bites from off 106 & Park in their interviews. Consider my interest piqued. Thanks Grant.Continue Reading
Kei (pronounced KEY) is the Social Media manager for Complex Magazine. Yes, THAT Complex Magazine.
But that’s not how I was introduced to her. There was this rapper (I say WAS like dude is dead or something)–there IS a rapper based in Atl…Continue Reading